Understaffed? Get our help

Whether your budget is £250 a month for online work or £250k to refocus your organisation, call us now.

Don’t be Enslaved by Your Agency. Learn How for Yourself.

We don’t believe businesses should be enslaved by their agencies. We believe in client-learning, transferring skills and working alongside client teams to supplement their personal skills.
If yours is a startup or small business, you want to ‘know how’ and have no money to spare for mistakes. If you are a large corporation you may have the funds yet your in-house resources are too busy with daily issues to improve your edge against fierce competition. So let’s develop and implement a winning strategy with you and for you and set it to work together.




Business brand Book by Allard Marx

Business Brand Book – written by Allard Marx

This is INCIDE founder Allard Marx's first book. After a life spent starting-up and consulting for big and small brands and companies, in this book he summarises his journey and gives readers from all walks of life a practical approach to business life and to starting new brands that stay alive. Far from being a boring business book Allard's narration is enticing and ironic and it delivers great insight for business owners, managers and marketing professionals.

Purple Patch

You'd want a solution that increases you sales at virtually ZERO risk to you, wouldn't you? Get our purple patch! This is how it works: You tell us how much you sold last month. You pay us £50 and we 'purple patch' your business. If we can't think of something to do for you fast, we'll give you your money straight back (and decline to purple patch your business). If sales don't go up, we'll get nothing more. When your sales do go up, we'll just receive 5% of the uplift for three months only. Not a great risk to run is it?
Crowd Funding guide

Crowd Funding Explained

There is a lot of hype about Crowd Funding, however, not all glitter is gold. For UK business the SEIS (Seed Enterprise Investment Scheme) changed the rules of the game. In this download a recent presentation given by INCIDE explains all the essentials and best practices.
MailChimp Training Class

Mailchimp Training for your business

This Mailchimp training session will not only teach you how to use Mailchimp but most importantly how to make Mailchimp email marketing work for your business needs and how to leverage its full power to grow your business.
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  • Starting Point

    Where are you at and what do you want to achieve by when? How much do you have at your disposal to do this?

  • Strategy Planning

    “If you don’t have a plan, you are planning to fail”. During 25 years we have seen failures and successes. Get us to help you agree the way forward.

  • Creative Content

    Effective content for business is a data-driven science fuelled by talent, rigour and great ideas.

  • Execution

    90% of new business initiatives fail through poor execution. It is why identical business models have differing outcomes. The devil is in the detail; and getting people down the line engaged, on-board and committed is key.

  • Monitoring

    Aside from sales, there are other key progress indicators. We can put those in place for you.

branding mistakes to avoid
Good Web Awards 2014

6 Steps to win a national award as best website in your category - A real story.

Just because your interest happens to be in a competitive industry…

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INCIDE is a marketing services firm based in London that has been in business for 25 years. 

INCIDE delivers research, strategy consulting, brand development and marketing campaigns on and off line to clients worldwide.

Coupling an in-depth understanding of the bottom line, brand value and how companies work with the cutting edge experience of the digital space, few agencies can offer this breadth and depth of experience. We:

  1. Believe it’s not enough to have data you need to interpret them and act appropriately on them.
  2. Do ‘no spray and pray’ marketing campaigns no matter how big your budget, we won’t waste it – it’s a promise.
  3. Think that if something is not good enough in your business we will NOT smile and ignore it, we will tell you.
  4. Are aware that different cultures have unique business dynamics thus, we shape culturally sensible campaigns.
  5. Care about every client business as much as we care for ours.
  6. Care about the environment (see our commitment to GoBlueToo.com).
  7. Feel that a crisis can always be turned in an opportunity. -We are the biggest fans of humanity-
  8. Commit to the human brain power above software and hardware.
  9. See that technology should simplify business not complicate simple matters.
  10. Keep on learning and freely share that knowledge with our clients.

What others say about us

Giovanni Di Sorte

Over the twenty years that I have worked with INCIDE’s team, they have always had an excellent grasp of business issues, organisational structure, political sensitivities and market conditions. Their work is incisive, fast and makes a substantial contribution to defining and clarifying strategies and business propositions to internal and external audiences.

Giovanni Di SorteVice-President Communications - Ansaldo STS and previously FinmeccanicaAnsaldo STS
Richard Hoare

We had little time to spare, INCIDE were creative, solid and fast on the name and graphics but more importantly helped us develop the tools to deliver on the new brand promise with an internal action plan. They also provided a detailed plan of how to introduce the new brand to consumers through product innovation before the corporate had even changed. Today First Active is one of the most respected service brands in Ireland.

Richard HoareFormer General Manager Retail Banking, First Active.Linkedin
David Hunt

“INCIDE has advised Team Lotus from time to time for seven years on branding and related business issues. Their approach, execution and delivery are all first class and I have always been, and continue to be, entirely satisfied with their services.”

David HuntTeam Owner and Managing Director, Team LotusTeam Lotus
Luca Salvadori

These guys are top-notch with significant experience on start-ups and venture capital sector. A straightforward approach coupled with excellent communication skills makes the difference, especially for a start-up business. Another important asset is that, when you work with Leopoldo, you gain immediate access to his large network of experienced business partners and professionals

Luca SalvadoriExecutive Member of the Board & Director ICT Business Unit at Eurecna S.p.A.Eurecna