Just because your interest happens to be in a competitive industry it doesn’t mean you don’t stand a chance. In this post I will tell you the real story and process (in 6 steps), that we applied to a healthy recipes website to win a national (UK) award (Good Web Guide Award 2014) as best website for health […]
When a Formula 1 team approached us to gain sponsors on the back of major corporate change and branding projects, we soon became very involved. Brand value in the racing industry is a crucial asset to take care of. Think of Ferrari and merchandise. Initially we brokered a partnership beween Arrows Formula 1 Grand Prix […]
If you wanted a spectacular sports franchise; that was clean and sustainable and was somewhere between the Red Bull Airshow and Formula 1, what would it be and how would it be managed? Planetaire, a company that we helped develop and name, is planning just that. Based in clean green Sweden it is working on […]
You approach to business challenges is part-shaped by your personal history, your nationality/culture and your education. It is also often shaped by how long you have been staring at the same problem in frustration. It is entirely understandable that after some time all you can see in front of you is the obstacle and why […]
UK BrandVoice Study This survey compares how the top 200 companies in the UK greet their customers and suppliers. Telephone interviews were conducted amongst 191 company receptions in the UK. Each receptionist was asked to name two senior personnel within their organisation, their responses were then ranked on a basis of 1-10 against the following […]
There are a number of ways that members of our team help CEO’s and their direct reports: – Strategy Workshops – Leadership Communications – Implementation Support For this level of work we adopt an approach we call Associative Interpellation. This phrase may appear baffling or pretentious but when we tried to define our approach, no […]
At INCIDE our life and business has always been naturally balanced as company life has always taken account of the lives of our partners as a matter of course. When one of our partners decided to move to Hong Kong we opened an office there. She then moved to Sydney and we did it again. […]
In our daily routine we monitor several Google Analytics accounts for our clients and we can’t say it enough: Knowledge is power. How to implement and read Google Analytics at the basic level is something that is quite easy, regardless of the CMS (content management system) you are using for your website. (If you are […]
A wearable device review was long due especially because we love to try new products and review them. If new products come to life much in line with our ethos (tag line) – Applied Human Intelligence – we usually like them even more. I have put my hands on the Misfit Shine and Allard was […]