As corporations acknowledge the value of the perceptions held of them and their products, so they become increasingly aware that the vehicle for these perceptions is the corporate or product brand (identity). Many companies are now capitalising the brand on their balance sheet. A capitalised brand asset reaffirms the need to manage it correctly, enables licensing royalty rates to be determined and acquisitions or disposals to be judged objectively.

Our specialist consultants in this field include Expert Witnesses of the UK Law Society in the valuation of intangible assets. We favour the 'discounted rate of return' valuation method and examine brands in the context of corporate factors and separability from other assets. Because of our valuation expertise and our global brand perspective, Ingot assures corporations have the most comprehensive brand valuation and royalty rate determination approach available.