Corporate branding, which is sometimes known as corporate identity, is conducted using a process that is common to most branding consultancies.

It usually involves a visual audit showing how your logo is different everywhere it appears and management interviews that highlight how your many managers have different perceptions of your company. Sometimes, external research is conducted which proves your company may not be as well-known as you think, or if it is, is only recognised for one of several of your company’s activities. Your company is misunderstood.

This is all valuable, but the insights gained are then only used to change your name and or logo or develop a new design system. Useful though that may be, it does not change the fundamentals of your business, alter your business strategy or indeed greatly improve the likelihood of success.

In today’s world is this enough? We think not.

Substantial Corporate Branding - Deeper

Now, clients demand consulting partners that help grow their business and corporate branding needs to be about people first and results next.

Accordingly we take corporate branding several levels deeper, making it substantial and effective. We can do this because we know how to, having done it before and running businesses ourselves.

Companies rely on people and funding to succeed. The third element is branding, which binds people to that company on an emotional level; be they staff, customers, shareholders, suppliers, partners or investors.

Our objective is for the company to attract and retain the best people, gain the appropriate funding, supply contracts, partnerships or distribution relationships and build and retain customer loyalty. In fact, improve business and ‘make corporate ambitions become reality’.

Substantial corporate branding involves researching existing beliefs (after all, these are ‘real’), scrutinising competitors, challenging business fundamentals, redefining propositions, building consensus on what is to be achieved and how, and then reflecting this through an unequivocal corporate brand strategy; which may or may not involve a revised name and/or logo.

The substantial corporate branding techniques we use lie at the heart of our more substantial proposition but are only the beginning.

Operationally and Results-oriented

Our substantial corporate branding process improves business value and revenues in real and tangible ways because it then extends further. This is what really sets us apart from our competitors.

We use our re-branded, newly defined, clarified and communicated, business propositions as a platform to secure significant deals for our clients.

Using our own relationships, or those of our partners in WIN GROUP, we can initiate corporate alliances, supply, distribution, co-branding or licensing partnerships and inward investment, mergers or acquisitions.

This is how we distinguish ourselves.

Taking companies through from clarification of objectives and strategy to the next decisive development, makes our approach to branding the power base of a business. Well branded (clear) companies do better business. And that is exactly what we enjoy making them do.