At INCIDE we are really not great fans of new fashionable words that every now and then become the cool way to rename something that already existed. However, we believe growth hacking really isn’t one of those words. In truth, growth hackers weren’t there some years ago.
What is a growth hacker and what does growth hacking entail?
A growth hacker, or in our case a growth hacking team, is a mix of marketers and coders. Forming a layered synergy, a growth hacking team works on the creation and implementation of strategic actions at the product level, the marketing level or both in parallel to boost growth at a much faster speed.
Usually the main goal of a growth hacking strategy is to gain fast traction over a well defined prospective user base or target market.
A great example of growth hacking is that of Dropbox.com that drove users to promote its cloud storage service and gain more storage space for their own accounts in return.
However, a growth hacking strategy can also be employed during a pre-launch phase together with a well planned crowdfunding campaign that will boost the start-up and growth of an early stage business.
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– I want to learn new skills
– I want to refine existing skills
– We have a website but it’s not doing enough
– We really want to exploit technology without making it too complicated to manage
– We want to maximise the opportunities the internet is presenting and grow exponentially with it
– I want our team to be more productive
– I want our team to align on the goals
– I want my team to be happy
– Our core business is solid but I want to maximise profit
– I want to consolidate the brand and be regarded as the industry leader
– I want my company to be the Apple of my industry
– I want my company evaluation to reflect the uniqueness of the brand not only the sales