INCIDE offers a wide range of services across the qualitative to quantitative spectrum in order to gain the sort of knowledge and information that businesses demand. These include:

Qualitative - group recruitment and moderation, affinity groups,  one on one interviews and online groups

Our strengths are in questionnaire design and development, cost effective and efficient data collection methodologies, project management (especially in multi-country or global surveys) data analysis and reporting. In addition to strong research skills our team is well versed in the business context and decision making that research needs to support. We are able to think strategically whilst maintaining attention to detail.

We have worked across a wide variety of target audiences from the consumer to opinion leaders, senior managers including CEO's and financial directors through to small business owners and decision makers within large and small organisations.

In addition to external audiences we have also conducted internal staff research looking at a range of issues from organisational perceptions and individual satisfaction to corporate brand awareness and culture.

All research studies are designed to individual client specifications, to ensure that they provide actionable information, to assist brand and business strategy and direction.

Types of research surveys conducted include the following:

• Advertising/brand awareness and tracking
• Effectiveness of all marketing communications (both in demand generation and in brand positioning) including advertising, promotions, retail, sponsorship and direct marketing
• Advertising copy testing
• Pack testing
• New product/service development
• New concept testing
• Name testing
• Customer satisfaction (measure both service and product performance)
• Staff satisfaction
• Measuring effectiveness of internal communications

We have conducted research for the following industries; Telecommunications/IT, banking and finance, FMCG, travel (hotel, airlines and car rental), publishing, entertainment, motor sports, medical/pharmaceutical and educational institutions. Below are some examples of completed projects: