Description
The Business Brand Book (“My Orange Bag”) – the carry-on approach to business life and to starting brands that stay alive. This book is an irreverent whirlwind tour around the business and branding track. It includes personal anecdotes, very practical tips for most aspects of starting or running a company and proposes outlooks that can make for a more fulfilling business existence.
Some of the people that have read this book say:Â
“A good mixture of Shakespeare and Ernie Wise”Â
David Berry, Business Coach, Birmingham.
David Berry, Business Coach, Birmingham.
“The book is excellent. I am gaining some very useful tips from it and I love the writing style, very readable and personal… AND cynical!!”
Kim Khoo, Singapore.
Kim Khoo, Singapore.
“It was a pleasure to read the orange bag book and I actually finished it, which is an accomplishment not often achieved with other books. A lot of wisdom and not just about branding”.Â
Morrison Bonpasse, Boston.
Morrison Bonpasse, Boston.
“Great work! A very personal and fresh approach to the subject”.
Jan Akhtar, Business Student, Stockholm.
Jan Akhtar, Business Student, Stockholm.
“Superb, intelligent, furiously hilarious, cunning, brash, ironic, thought provoking and depicts reality so well it hurts (from laughter). The bible of any start-upper or ambitious somewhere-goer. The authors of “who moved my cheese” they have passed their best sell-by date. Was reading it at the office and laughing my head off. People became curious about it and I explained them what it was. The book is worth reading just for the laugh!Â
i.e. recommended to everyone regardless of whether they are interested in branding etc. It’s too funny not to read.”
i.e. recommended to everyone regardless of whether they are interested in branding etc. It’s too funny not to read.”
Marie L. Belling, Senior Consultant, Brussels.
“The way it is written made me smile, laugh and blush. It’s frank, blunt, sharp and straight. The example used of the sequential and transportable clap co-ordinator (to this day I have no idea what the hell it’s meant to do but I think I want one) epitomises such useless inventions with a spark of genius. It runs through with dry humour, touching on sarcasm and blatant cheek… I was laughing out loud on a frozen tram in Central Prague.”
Lucinda Whittall, Tate Modern, London.
Lucinda Whittall, Tate Modern, London.
“It is very funny with a very clear message. It is great – to tell you how good it is – Bill, my physiotherapist (a masseur, not a suit) picked it up, pronounced it wasn’t his thing – I challenged him to read a bit – he did, broke his heart laughing and said over and over again ‘it is! It’s true!’…I think it was at the part where no one is listening anyway! I am loving it and will put it on our Graduate Book Club list of recommended reads.”
Helga Thomson, Edinburgh.
Helga Thomson, Edinburgh.
“Even though I am not in business, I really enjoyed it and laughed out loud several times. So easy to read and full of little gems”.
Layla, Dubai.
Layla, Dubai.
“The orange bag is Allard Marx’s travel companion and also new book about branding. The book launches with a recollection of his encounter with that striking piece of fabric molded into a receptacle for his belongings and ideas. One of my favourite lines in it is: “it’s amazing how your world can change when you stand things upright” and that is exactly what he does with this book. He vertically tucks his computer in the now famous orange bag because it makes sense.Â
A multitude of things are evident in this book. Not the least is his profound understanding of branding and the color of the bag. In seventeen short chapters, he allows the ambitious neophyte to acquire the tools to get up and do it and refreshes the consummate businessman on when not to lose track. Admittedly, the entertainment factor is a bonus, a slice of panache. Only Mr. Marx can pull such a vivid K.I.S.S. about branding.Â
You could, you would, you should read it.”
Hania Sahnoun, World Bank, Washington D.C
A multitude of things are evident in this book. Not the least is his profound understanding of branding and the color of the bag. In seventeen short chapters, he allows the ambitious neophyte to acquire the tools to get up and do it and refreshes the consummate businessman on when not to lose track. Admittedly, the entertainment factor is a bonus, a slice of panache. Only Mr. Marx can pull such a vivid K.I.S.S. about branding.Â
You could, you would, you should read it.”
Hania Sahnoun, World Bank, Washington D.C
