The Business Brand Book (“My Orange Bag”) – the carry-on approach to business life and to starting brands that stay alive. This book is an irreverent whirlwind tour around the business and branding track. It includes personal anecdotes, very practical tips for most aspects of starting or running a company and proposes outlooks that can make for a more fulfilling business existence.
Some of the people that have read this book say:Â
David Berry, Business Coach, Birmingham.
Kim Khoo, Singapore.
Morrison Bonpasse, Boston.
Jan Akhtar, Business Student, Stockholm.
i.e. recommended to everyone regardless of whether they are interested in branding etc. It’s too funny not to read.”
Lucinda Whittall, Tate Modern, London.
Helga Thomson, Edinburgh.
A multitude of things are evident in this book. Not the least is his profound understanding of branding and the color of the bag. In seventeen short chapters, he allows the ambitious neophyte to acquire the tools to get up and do it and refreshes the consummate businessman on when not to lose track. Admittedly, the entertainment factor is a bonus, a slice of panache. Only Mr. Marx can pull such a vivid K.I.S.S. about branding.Â
You could, you would, you should read it.”
Hania Sahnoun, World Bank, Washington D.C