Sky Race World Cup – Airshow Franchise

If you wanted a spectacular sports franchise; that was clean and sustainable and was somewhere between the Red Bull Airshow and Formula 1, what would it be and how would it be managed?

Planetaire, a company that we helped develop and name, is planning just that. Based in clean green Sweden it is working on staging the Sky Race World Cup, using gliders equipped with Navicam technology (where each glider knows where the other is in order to film it from the air without helicopters). Other complementary technologies makes this potentially an amazing and exciting spectacle. INCIDE has been closely involved from the outset originally naming and branding Navicam and its rights holder, Captimax
Want to know more about it? contact us
business approach INCIDE

Put some Spring in your approach to business

You approach to business challenges is part-shaped by your personal history, your nationality/culture and your education. It is also often shaped by how long you have been staring at the same problem in frustration. It is entirely understandable that after some time all you can see in front of you is the obstacle and why it cant be done. Sitting on the chair of gloom pending defeat it is difficult to stand and see over the wall and hear the distant sound of success. Let alone leap over it.

Giving you the energy for a new perspective, a different approach, a new route-to-market is what putting a spring in your approach means. What better time to do this than now?
‘How’ is our key word and how you overcome obstacles, how you find a way to get something done is central to life, business survival and is the bedrock of strategy.
Why is static and last century. How is the way forward.
Have a chat to us and see how we can help you overcome your current challenges. It would be good to make some progress again wouldn’t it? Give us a call now or request a call back
brand_voice Incide


UK BrandVoice Study
This survey compares how the top 200 companies in the UK greet their customers and suppliers.

Telephone interviews were conducted amongst 191 company receptions in the UK. Each receptionist was asked to name two senior personnel within their organisation, their responses were then ranked on a basis of 1-10 against the following criteria:



Speed of answering

Knowledge of key personnel

Key Findings:
Over 15% of companies have a policy of not disclosing names of senior management to outside callers. 13% were found to be horribly slow in answering the phone call in the first place; taking more than 8 rings to answer.

Only 52% of companies were found to be friendly to callers and 64% were rated as sounding professional. 9% of companies were downright unfriendly.
The overall rankings of companies are as follows:

Top 5 CompaniesRank
The Boots Company PLC 1
Barclays Bank 2
Bravo 3
Bank of Scotland 4
Marconi PLC 5
Bottom 5 CompaniesRank
Pfizer 187
Powergen 188
Financial Service Authority 189
Woolworth PLC 190
Kodak 191